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Diploma Thesis
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| bet | 18/43 | | Sana | 19.03.2017 | | Hajmi | 354,56 Kb. | | #267 |
As discussed above, indirect approach strategy implies a company entering the undeveloped segments of the market. The actions taken when using this approach include creation of uncertainty among the competitors, - so they have to guess what the actual strategy really is; quickly filling up the gaps in the undeveloped segments by targeted products or services; gaining access to the supply chain by add-on products or services. All the actions should be sharp, fast and causing confusion for the competitors.
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