According to the research of Technorati Media, consumers consider product description and blogs to be the top factors in influencing their purchase decision. In fact, the result of the research concludes that blogs overviews tend to mean more for the potential customers, that word of mouth from a friend. 28% of more than 1200 respondents consider a positive review in a blog to be the deciding factor, leaving friends’ recommendation on the second place with 17% of votes. (2013)
