7.1Overview
For the purpose of investigation, I have selected a website “Living in Brno | Where to go in Brno, clubs, pubs, restaurants, and any other places that you should take a look at it”. It is a non-commercial English language blog with a sufficient potential, describing places foreign students can visit in Brno.
It is a popular website among the students of Vinarska Halls of Residence, giving an exhaustive overview of the places of interest in Brno, currently promoted mainly through the Facebook social network. The updates are posted regularly, including not only the overview of the places, but also the description of the events.
The owner of the website, Jomar Bustamante, has kindly given me a permission to look into the websites’ statistics to evaluate its performance and suggest online marketing strategy, if possible.
Figure :"Living in Brno"
The website was created on September 2012 and is successfully functioning for eight month, with the average of 275.5 views per month. It contains 29 posts, 2 pages, summarized in 8 categories and marked with 54 tags. It is also accompanied with a social network profile, created in September as well, for easier popularization among students. So far, it has 435 likes, 5 people talking about it with the engagement rate of 1.1%.
Going back to the blog, its loading time is 2.549s of 827kb1, Google Page Rank is 0 out of 10 with 134 indexed pages2.
The website has pleasant colors; text is clear and very well illustrated by graphics. The content is up-to-date, not overloaded by keywords, but not unique, what might affect the overall trustworthy of the blog. It has only 5 errors, according to W3C, what is an indicator of a quality content management system. The navigation is clear and convenient, with the sufficient mobile version of the blog.
|
