359
8.1. The concept and essence of competition.................................. 154
8.2. Types and forms of competition.............................................. 157
8.3. Evolution of competition and factors affecting it.................... 162
8.4. The concept of competitive advantage..................................... 165
8.5. Content and forms of competitiveness..................................... 168
8.6. The concept of competition...................................................... 173
8.7. Competitive strategies and their content.................................. 179
Conclusions.............................................................................. 182
Questions for control and discussion....................................... 184
List of references...................................................................... 185
CHAPTER 9. PRODUCT POLICY............................................................. 186
9.1. A product - means of satisfying the needs .............................. 186
9.2. The concept of competition and competitiveness of goods..... 192
9.3. Product life cycle and its stages .............................................. 196
9.4. designing new product ............................................................ 198
9.5. Managing Trademarks............................................................. 203
Conclusions.............................................................................. 208
Questions for control and discussion....................................... 210
List of references...................................................................... 210
