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Ergashxodjaeva Sh. Dj., Qosimova M. S
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Bog'liq 1 Ergashxodjaeva Sh J , Qosimova M S , Yusupov M A Marketing FOR
SATISFACTION
AND
FORECASTING DEMAND.................................................
123
6.1. The concept of demand, its types, factors affecting to
demand.....................................................................................
123
6.2. The concept of market conjuncture......................................... 125
6.3. Status and future development of indicators of market
conjuncture and valuation methods..........................................
127
6.4. Forecasting of conjuncture....................................................... 130
6.5. Methods for forecasting market conjuncture........................... 131
Conclusions.............................................................................. 133
Questions for control and discussion....................................... 134
List of references...................................................................... 135
CHAPTER 7. MARKET SEGMENTATION AND POSITIONING OF
GOODS IN THE MARKET.................................................
136
7.1. The essence of market segmentation and its meaning............. 136
7.2. Features of market segmentation............................................. 137
7.3. Types of market segmentation................................................. 142
7.4. Basic principles of market segmentation................................. 143
7.5. Selection of target market segments........................................ 145
7.6. Positioning of goods in the market.......................................... 149
Conclusions.............................................................................. 150
Questions for control and discussion....................................... 152
List of references...................................................................... 153
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