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Ergashxodjaeva Sh. Dj., Qosimova M. S
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Bog'liq 1 Ergashxodjaeva Sh J , Qosimova M S , Yusupov M A Marketing
12.3. Methods of influencing buyers and sellers.............................. 259
12.4. The complex of marketing communications and the place of
advertising in it.........................................................................
261
Conclusions.............................................................................. 265
Questions for control and discussion....................................... 266
List of references...................................................................... 266
CHAPTER 13. INTERACTIVE MARKETING........................................... 267
13.1. Direct Marketing...................................................................... 267
13.2. Forms of direct marketing........................................................ 271
13.3. The essence of Internet marketing and its specific features..... 275
13.4. Product policy on the Internet.................................................. 279
13.5. Integrated Direct Marketing..................................................... 283
13.6. State policy in direct marketing............................................... 284
Conclusions.............................................................................. 287
Questions for control and discussion....................................... 288
List of references...................................................................... 288
TEST
QUESTIONS
ON
THE
DISCIPLINE
"MARKETING"....................................................................
290
GLOSSARY............................................................................ 330
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