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CHAPTER 10. PRICE POLICY..................................................................... 211
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Bog'liq 1 Ergashxodjaeva Sh J , Qosimova M S , Yusupov M A Marketing CHAPTER 10. PRICE POLICY..................................................................... 211
10.1. The concept of price, its essence and types of prices............... 211
10.2. Formation of pricing policy and methods for calculating
price level.................................................................................
214
10.3. Variability of prices during the "life cycle" of goods.............. 218
Conclusions.............................................................................. 220
Questions for control and discussion....................................... 221
List of references...................................................................... 221
CHAPTER 11. SALES POLICY.................................................................... 223
11.1. Features of networks for distribution product and their
structure....................................................................................
223
11.2. Retail, wholesale, selection intermediate and factors that
form sales network...................................................................
229
11.3. New types and methods of trade.............................................. 237
Conclusions.............................................................................. 242
Questions for control and discussion....................................... 244
List of references...................................................................... 244
CHAPTER 12. COMMUNICATION POLICY............................................ 246
12.1. The essence, content and objectives of communication
policy........................................................................................
246
12.2. The importance of communication in forming demand and
stimulating sales.......................................................................
252
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