9
CONTENTS
INTRODUCTION..................................................................
3
CHAPTER 1. SOCIO
-
ECONOMIC
FOUNDATIONS
OF
MARKETING........................................................................
8
1.1. The concept of marketing and its essence ...............................
8
1.2. The emergence and main
stages of development of
marketing.................................................................................
13
1.3. The concept of marketing theory and its evolution..................
16
1.4. The composition of marketing
elements and the concept of
marketing mix..........................................................................
23
Questions for control and discussion.......................................
28
CHAPTER 2. FUNCTIONS, OBJECTIVES AND PRINCIPLES OF
MARKETING........................................................................
30
2.1. Basic principles of marketing ................................................
30
2.2. Content of marketing activities and functions.........................
32
