|
The main tasks of marketing....................................................
34
2.4Bog'liq маркетинг 3.53.10.08-Tikuvchi, 3f60573946be8c03b72e81db9fc54d7e, Telegram, UYGA VAZIFA2.3. The main tasks of marketing....................................................
34
2.4. Types of marketing depend on state and development of
demand.....................................................................................
39
Questions for control and discussion.......................................
44
CHAPTER 3. SYSTEM
OF
MARKETING
RESEARCH
AND
INFORMATION....................................................................
46
3.1. Marketing research and system of marketing research............
46
3.2. The role of information in marketing. Information system.....
52
3.3. Types of information and their classification..........................
56
3.4. Methods of collecting information...........................................
60
3.5. Analysis and elaboration of collected information..................
66
3.6. Directions and methods of marketing research........................
66
Questions for control and discussion.......................................
71
CHAPTER 4. SYSTEM AND SPHERE OF MARKETING.....................
73
4.1. The concept of marketing system and industry marketing......
73
4.2. The main types of marketing...................................................
75
4.3. Internal and external environment of marketing, their
interrelation. Organization of marketing service in the
enterprise..................................................................................
83
4.4. Organization of managing marketing activity.........................
88
Questions for control and discussion.......................................
92
|
| |
