10
5.3. Marketing control and its types................................................
99
5.4. Concept of marketing program................................................
102
5.5. Targeting approach - the basis of the marketing program.......
106
5.6. The sequence of development
of marketing programs and
characteristics of its main sections...........................................
114
Questions for control and discussion.......................................
121
CHAPTER 6. RESEARCH
FOR
SATISFACTION
AND
FORECASTING DEMAND.................................................
123
6.1. The
concept of demand,
its types,
factors affecting to
demand.....................................................................................
123
6.2. The concept of market conjuncture.........................................
125
6.3. Status and future development
of indicators of market
conjuncture and valuation methods..........................................
127
6.4. Forecasting of conjuncture.......................................................
130
6.5. Methods for forecasting market conjuncture...........................
131
Questions for control and discussion.......................................
134
