11
Questions for control and discussion.......................................
210
CHAPTER 10. PRICE POLICY.....................................................................
211
10.1. The concept of price, its essence and types of prices...............
211
10.2. Formation of pricing policy and methods
for calculating price
level.................................................................................
214
10.3. Variability of prices during the "life cycle" of goods..............
218
Questions for control and discussion.......................................
221
CHAPTER 11. SALES POLICY....................................................................
223
11.1. Features of networks for distribution
product and their
structure....................................................................................
223
11.2. Retail, wholesale, selection intermediate and
factors that form
sales network...................................................................
229
11.3. New types and methods of trade..............................................
237
Questions for control and discussion.......................................
244
CHAPTER 12. COMMUNICATION POLICY............................................
