3
Mavzu №5. Marketing – axborot va tadqiqot tizimi sifatida ............................. 29
Mavzu №6. Marketing tadqiqotlarining uslublari ............................................. 39
Mavzu №7. Axborot yig‟ishda so„rov uslubi ....................................................... 43
Mavzu №8. Marketing tadqiqotlarida bozorni o„rganish .................................. 52
Mavzu №9. Marketing tadqiqotlarida bozorni segmentlash va
mo„ljallash................................................................................................................ 60
Mavzu №10. Marketing tadqiqotlarida tovar tahlili va uning
yo‟nalishlari ............................................................................................................. 72
Mavzu №11. Tovar raqobatbardoshligi tahlili..................................................... 92
Mavzu №12. Iste`molchilarni o„rganish...............................................................101
Mavzu №13. Marketing tashqi muhiti tahlili..................................................... 110
Mavzu №14. Marketingda reklama tadqiqotlari..................................................117
Mavzu №15. Korxona ichki imkoniyatlari va raqobatbardoshligi
tahlili……………………………………………….................................................122
Atamalar lug‟ati.......................................................................................................128
