• AND INNOVATIONS OF THE REPUBLIC OF UZBEKISTAN BUKHARA STATE UNIVERSITY Department of Coordination of Joint Programs
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    UZBEKISTAN” JURNALI 
    VOLUME 1, ISSUE 7, 2023. OCTOBER 
    ResearchBib Impact Factor: 8.654/2023 ISSN 2992-8869 
    80 
     
    DEVELOPMENT OF CROSS-CULTURAL COMPETENCIES IN THE 
    FIELD OF HOSPITALITY: KEY SKILLS AND EFFECTIVE SERVICE 
     
    MINISTRY OF HIGHER EDUCATION, SCIENCE 
    AND INNOVATIONS OF THE REPUBLIC OF UZBEKISTAN 
    BUKHARA STATE UNIVERSITY 
    Department of Coordination of Joint Programs 
    with Foreign Higher Education Institutions’s Vatel_Bukhara teacher: 
    Makhliyo Atoeva Djalolitdinovna 
    makhliyoatoeva@gmail.com
      
     
    Annotation. This article explores the importance of developing cross-cultural 
    competencies in the field of hospitality and their impact on service efficiency. The 
    authors of the article highlight the relevance of this topic in the light of the growing 
    intercultural communication and the increasing tourist flow, which requires special 
    skills and adaptation to various cultural contexts. The article discusses the key skills 
    necessary for successful interaction with guests from different cultures. They include 
    a deep understanding of cultural characteristics, the ability to communicate 
    effectively in different languages, flexibility and the ability to adapt to different 
    behavioral norms and expectations. The authors propose a number of methods and 
    strategies for the development of cross-cultural competencies among the staff of the 
    hotel industry. They recommend conducting cross-cultural trainings and seminars 
    based on practical situations, simulations and role-playing games. The article also 
    emphasizes the importance of cultural awareness and staff training in the main 
    aspects of cultural nuances of different countries. The article draws attention to the 
    importance of the development of cross-cultural competencies in the field of 
    hospitality and their impact on the quality of service. It is of practical value for 
    managers and employees of hotel enterprises, helping them to better understand and 
    meet the needs of guests from different cultural environments, thereby creating a 
    more pleasant and comfortable stay for guests. 



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