III
Abstract
The main achievement is to create strategies for the development of textile business
in Uzbekistan and a branding approach for sustainable growth in the country's
textile
sector. To realize this goal, the following specific goals were set: to determine the
importance of textile business development strategies in Uzbekistan and its impact,
to support the country's textile enterprises and to identify exceptions, the Uzbek tex-
tile brand is to form an appropriate approach for continuous growth and develop-
ment. A qualitative research method was used to conduct a large-scale research on
this topic. Interviews were used as the main part of the research. The research has
shown that almost all the strategies used in the textile sector are similar, therefore,
improved approaches can bring about the necessary changes for the Uzbek textile
industry, as well as create a basis for the continuous development of the processes.
As a result, the process of development of the systemized textile business will come
to a halt and achieve continuous development. According to the respondents, the
systematization of the strategy can ensure the analysis of the work process and the
accuracy of the decisions made based on the analysis, and significantly improve the
speed and efficiency of the work. The research found that it was beneficial for Uz-
bekistan to achieve continuous development of the textile industry with developed
and systematized strategies and to develop as a brand.
