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Favorable conditions for foreign investments
T (Threat)
Fashion market with rapid design change
Growing competition because of new entrants to the industry
Reduction of Uzbekistan’s major textile-product-importing countries
Growing requirement for trade in advanced countries
It is based on these elements that we can see the futuristic view of the processes to
be formed and the textile business development strategies
in Uzbekistan and
branding approach for sustainable growth.
2.2 Textile Business Development Strategies in Uzbekistan
In terms of the scope of the strategies, almost all of them are similar in the textile
sector. However, there are also companies that work by analyzing their industry
peers, who are at the top of the world market, striving for development. An advanced
strategy refers to a scheme that takes into account all the small details in the field
and is automated as much as possible. In addition, by implementing a combination
of these strategies,
marketing and branding, customer relationship management
(CRM) and the coverage of similar components is the basis for development (Payne,
Adrian, and Frow, 2013).
As highlighted in Porter's case study model, it shows the complexity of the impact
of marketing tasks on light industry performance. This means that it is important to
understand all aspects of competitive forces and act accordingly. Regarding and
working with Porter's
developments, this process identified the main characteristics
that affect competitiveness both inside and outside the organization. Given the
importance of markets, which are local and international, this model is based on four
factors. These are the production environment,
demand conditions, company
strategy and the networks and infrastructure that support internal competitiveness
(Domnikov, Khodorovsky and Domnikova, 2021, p.15-23. In addition, there are two
other factors: chance and country involvement. Introducing a new paradigm, this
type of model aims to understand competition by
incorporating multiple factors,
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including firm strategy, structure and competition, government involvement, demand
conditions, and related and supporting industries. It is precisely because of this
comprehensive approach that it seeks to fully explain the reasons why some
countries have a competitive advantage in international markets. Apart from that, it
is based on explaining the main role of the government in accelerating and
supporting the process in enterprises to increase their competitiveness (Porter,
2018).
In the development authored by Kadirov, in order to describe the creation of the key
marketing papers, remarks were made about the exporter
of Uzbek tailoring and
knitted items paying attention to the problem of poor profitability owing to
widespread demand for inexpensive products. However, it was also noted that we
can see from the results of successful entry into a number of other countries, which
are Turkey, the European Union and the United States, that there is a favorable
attitude towards high-value goods in the international market. As a result of
