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Favorable conditions for foreign investments 
T (Threat) 
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Fashion market with rapid design change 
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Growing competition because of new entrants to the industry 
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Reduction of Uzbekistan’s major textile-product-importing countries 

Growing requirement for trade in advanced countries 
It is based on these elements that we can see the futuristic view of the processes to 
be formed and the textile business development strategies in Uzbekistan and 
branding approach for sustainable growth. 
2.2 Textile Business Development Strategies in Uzbekistan 
In terms of the scope of the strategies, almost all of them are similar in the textile 
sector. However, there are also companies that work by analyzing their industry 
peers, who are at the top of the world market, striving for development. An advanced 
strategy refers to a scheme that takes into account all the small details in the field 
and is automated as much as possible. In addition, by implementing a combination 
of these strategies, marketing and branding, customer relationship management 
(CRM) and the coverage of similar components is the basis for development (Payne, 
Adrian, and Frow, 2013). 
As highlighted in Porter's case study model, it shows the complexity of the impact 
of marketing tasks on light industry performance. This means that it is important to 
understand all aspects of competitive forces and act accordingly. Regarding and 
working with Porter's developments, this process identified the main characteristics 
that affect competitiveness both inside and outside the organization. Given the 
importance of markets, which are local and international, this model is based on four 
factors. These are the production environment, demand conditions, company 
strategy and the networks and infrastructure that support internal competitiveness 
(Domnikov, Khodorovsky and Domnikova, 2021, p.15-23. In addition, there are two 
other factors: chance and country involvement. Introducing a new paradigm, this 
type of model aims to understand competition by incorporating multiple factors, 

Literature Review 
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including firm strategy, structure and competition, government involvement, demand 
conditions, and related and supporting industries. It is precisely because of this 
comprehensive approach that it seeks to fully explain the reasons why some 
countries have a competitive advantage in international markets. Apart from that, it 
is based on explaining the main role of the government in accelerating and 
supporting the process in enterprises to increase their competitiveness (Porter, 
2018).
In the development authored by Kadirov, in order to describe the creation of the key 
marketing papers, remarks were made about the exporter of Uzbek tailoring and 
knitted items paying attention to the problem of poor profitability owing to 
widespread demand for inexpensive products. However, it was also noted that we 
can see from the results of successful entry into a number of other countries, which 
are Turkey, the European Union and the United States, that there is a favorable 
attitude towards high-value goods in the international market. As a result of 

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