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scientific research that is important for the creation and popularization of new cam-
paigns
as an Uzbek textile brand, and precisely these are proposals for effective
use of intensity. At the same time, the importance of training programs to strengthen
expert knowledge and the importance of introducing world practices in quality man-
agement for global markets were discussed. Analyzing the results of the research
carried out by the "UZTEKSTILPROM" association, the principles of continuous de-
velopment and prosperity of the textile industry of Uzbekistan in the future were
recognized as the need to implement these complex
but effective projects
(Yusupova, 2022, p. 250-253).
Table 2:Stages of the brand building process
(Source: Malinowska and Monika, 2005, p.49).
Stages of the brand building process
Determining the needs of customers
Determining identity and building desirable brand image
Testing the product
Choosing the best project
Law protection of brand
Introducing brand to the market by
means of marketing activity
Controlling introduced brand on the market
Since the market is constantly changing, it is necessary to create a new higher
added
value for each industry, including clothing enterprises (Malinowska and
Monika, 2005, p.49). This formative process is called branding for a brand. The rea-
son for this is that if the company cannot identify its product through its brand, that
is, its personal abilities, personality and mission will be drowned in the mass of mes-
sages that have entered the market. According to Malinowska and Monika's study,
the brand was interpreted in two ways. The first is the method for effective develop-
ment of the existing brand and the second is the discovery of the new brand in an
improved manner. The table shown in Table 2 shows the stages of the brand build-
ing process. Furthermore, developing an existing brand involves leveraging its cus-
tomer-relevant values to gain a competitive advantage. Apart from that case, the
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creation of a new brand requires an approach that has not been seen before in the
market, that is, unique solutions, and this can be equated to "Blue Ocean". All this
includes strong and necessary processes such as in-process market analysis, legal
protection, brand identity determination and communication
methods such as ad-
vertising and sales, and continuous monitoring of process effectiveness. Proper
management of the brand is a great incentive to maintain the reputation in the mar-
ket and thus competitiveness.
