Literature Review
12
creation of a new brand requires an approach that has not been seen before in the
market, that is, unique solutions, and this can be equated to "Blue Ocean". All this
includes strong and necessary processes such as in-process market analysis, legal
protection, brand identity determination and communication methods such as ad-
vertising and sales, and continuous monitoring of process effectiveness. Proper
management of the brand is a great incentive to maintain the reputation in the mar-
ket and thus competitiveness.