participants, not the accuracy and correctness of the data (Shaheen, 2019). Apart




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Academic Paper Kakhramonov Sherzod PDF


participants, not the accuracy and correctness of the data (Shaheen, 2019). Apart 
from that, qualitative research is typically characterized by inductive approaches to 
knowledge creation that focus on the creation of meaning (Leavy, 2017). For this 


Research Methodology 
16 
reason, I used qualitative methodology. That's why it's important for us to have clear 
opinions from our interlocutors and to be with experienced people and people with 
strong and deep knowledge in this field. Among entrepreneurs, business managers, 
foreign workers and employees working in the internal and external structures of the 
enterprise, people with strong knowledge and sufficient experience in our field are 
used. 10 respondents participated in the study. I participate in the interview process 
as an interviewer, and in my workplace I have interviewed people with strong 
knowledge and skills in this field, including expatriate employees in addition to CEOs 
and department heads. Interviews were obtained with three key employees, the 
Head of Planning and Distribution, a Turkish expatriate, and a first-level manager of 
the company. Of course, it is very difficult for these people to find time for a 
conversation, but I work next to them as an employee of this company, and because 
I am with them during the day, I asked them to spend their free time for a 
conversation. As for the interview process, the respondents were taken from the 
employees of the Indenim LLC campaign, the questions were asked sequentially, it 
is possible to get answers to additional questions that arise during the process, 
because, this interview is semi-structured, and the interviews during the process are 
based on the interviewer's were audio-recorded with their consent and key points 
were recorded to preserve the entire interview and used for later analysis. 

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participants, not the accuracy and correctness of the data (Shaheen, 2019). Apart

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