(Source: Khasanovna and Abdullaeva, 2012, p. 217-222).  64%

Literature Review 
14 
The given table shows the indicators of the export volume based on the analyzes 
and analyzes made by the case. It is noteworthy that cotton yarn occupies a very 
large part, which is almost 64%. Although this result shows the result of the state's 
priority for cotton production, one aspect that needs to be considered is the profit. If 
raw materials such as cotton yarn are converted into ready-made textile products 
while reducing the volume of imports, the results will be very gratifying. Because in 
addition to increasing the volume of export as a finished product, the form of 
exporting the finished product as a brand is more beneficial for the state. During the 
last 7 years, the volume of production of textile products in Uzbekistan has 
increased by 4.2 times (Uz, n.d, 2023). 

Research Methodology 
15 
3 Research Methodology 
The third chapter of the bachelor's thesis gives a detailed description of the research 
methodology chosen to achieve a system that can develop the industry and export 
it as a brand. The following chapters discuss the research structure and design 
chosen, the data collection process and the methods used for processing, as well 
as the sequence of processes. 
3.1 Research Approach 
The qualitative research method was chosen as the most suitable approach for 
studying the strategy of textile business development in Uzbekistan and the 
branding approach for sustainable growth. The main reason for this is that in this 
method it is possible to get a clear answer to the questions that arise on the topic. 
Apart from that, through quantitative research methods, we get short answers to our 
questions, and open questions such as "how" and "why" cannot be answered. 
However, interviews used in qualitative research can be used to investigate 
individual participants' viewpoints, experiences, beliefs, and motivations (Gill and 
Paul, 2008, p.291-295). Qualitative research can assist to obtain a greater 
understanding of these structures of reality (Woodman, 2014, p.468). When 
conducting qualitative research interviews, all material is based on the interviewer's 
knowledge and experience, and answers that are more realistic are presented. 
Furthermore, unlike quantitative methodologies, the qualitative approach does not 
disregard intent, intention, or comprehension of conduct. 
3.2 Sampling 
In the qualitative methodology, the participants for the process are not pre-selected, 
and the person who encounters them can be selected as a participant, because the 
number is important to them, that is, the number of results obtained from the 

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