Literature Review
14
The given table shows the indicators of the export volume based on the analyzes
and analyzes made by the case. It is noteworthy that cotton yarn occupies a very
large part, which is almost 64%. Although this result shows the result of the state's
priority for cotton production, one aspect that needs to be considered is the profit. If
raw materials such as cotton yarn are converted into ready-made textile products
while reducing the volume of imports, the results will be very gratifying. Because in
addition to increasing the volume of
export as a finished product, the form of
exporting the finished product as a brand is more beneficial for the state. During the
last 7 years, the volume of production of textile
products in Uzbekistan has
increased by 4.2 times (Uz, n.d, 2023).
Research Methodology
15
3 Research Methodology
The third chapter of the bachelor's thesis gives a detailed description of the research
methodology chosen to achieve a system that can develop the industry and export
it as a brand. The following chapters discuss the research
structure and design
chosen, the data collection process and the methods used for processing, as well
as the sequence of processes.
3.1 Research Approach
The qualitative research method was chosen as the
most suitable approach for
studying the strategy of textile business development in Uzbekistan and the
branding approach for sustainable growth. The main reason for this is that in this
method it is possible to get a clear answer to the questions that arise on the topic.
Apart from that, through quantitative research methods, we get short answers to our
questions, and open questions such as "how" and "why" cannot be answered.
However, interviews used in qualitative research
can be used to investigate
individual participants' viewpoints,
experiences, beliefs, and motivations (Gill and
Paul, 2008, p.291-295). Qualitative research can assist to obtain a greater
understanding of these structures of reality (Woodman, 2014, p.468). When
conducting qualitative research interviews, all material is based on the interviewer's
knowledge
and experience, and answers that are more realistic are presented.
Furthermore, unlike quantitative methodologies, the qualitative approach does not
disregard intent, intention, or comprehension of conduct.
3.2 Sampling
In the qualitative methodology, the participants for the process are not pre-selected,
and the person who encounters them can be selected as a participant, because the
number
is important to them, that is, the number of results obtained from the
