• 1.2 Purpose of the Study and Objectives
    		•

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    Academic Paper Kakhramonov Sherzod PDF

    1.1 Statement of problem 
    In general, most of today's entrepreneurs in the textile industry and trade in this 
    industry understand well that it is profitable to make a profit through the production 
    of the textile industry. But in most cases, entrepreneurs fill their stalls not with 
    manufactured goods, but with imported Chinese and Turkish products. The main 
    reason for this is that entrepreneurs do not have enough skills in the field of 
    production and do not know the strategies that are improved and meet the global 
    standards. Apart from that, there are entrepreneurs who present their products to 
    the market through production, but their brand is not well-known in the domestic 
    market, although they have not reached the level of being able to export. The main 
    factor was the capture of the domestic market by large volumes of goods from 
    importers, and another main reason was the lack of proper automation of production 
    and subsequent activities.In addition, the main goals of some textile owners are only 
    the idea of conquering the internal market, and for them their brand is not very 
    important, and they work through the MarkUP of the produced product and the 
    volume of sales. However, this type of textile is not very effective, because it is 
    necessary to increase the level of brands of Uzbek textile by introducing the brand 
    and thereby reaching the level of export. 
    1.2 Purpose of the Study and Objectives 
    It was found that in order to create a strategic structure in the emerging textile 
    industry, business owners need to change their understanding of the industry and 
    operate with a wider range of knowledge and skills. In addition to studying the 
    influence of the strategic structure on the continuous development of the textile 

    Introduction 
    3 
    industry and the formation of brands, it is important to deeply understand the 
    elements of the correct interpretation of the steps to reach the export level. 
    The key accomplishment is to create textile business development strate-gies in 
    Uzbekistan and a branding approach for sustainable growth in the country's textile 
    sector. 
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