32
MaP Design
subject area
The subject area is normally the primary element
of the visual hierarchy, it is the
most important element on the page, and it is placed in the visual center of the page.
It should also take up the most space within the frame. Often its place in the intellec-
tual hierarchy is emphasized with graphic techniques such as drop shadows to raise
the subject area above its surroundings, as in Figure 2.13. See also the figure–ground
relationship above. The map should also provide a “sense of place” for the area.
Title
Most maps have a title. If the map is to stand alone, that is, printed on a separate
sheet, not in a book, a title should appear on the map sheet; if the map is printed in a
book, report, thesis, or dissertation, the title may appear on the map or as a caption
below the illustration. The caption can explain or elaborate if there is a title on the
map.
There are three things to consider with titles: wording, placement, and type style.
The
wording introduces the reader to the map subject just as the title of a book or
article does. Wording and type style are covered in Chapter 3.
Placement of the title
is a part of the map layout. Contrary to what many believe, the title does not have to
be at the top of the map. It can be placed anywhere on the page as long as it stands
out in the visual hierarchy—the title is normally the most important wording on the
map—and as long as it creates a balanced composition. The shape of the map area
often provides a natural place for the title in the composition (Figure 2.16).
Border
Neat Line
Background
Title
Subtitle
The
Unite d S tate s
By
Area In Square Mile s
Legend
