• Market Targeting Strategies
  • The first 4 are customer based




    Download 268.08 Kb.
    bet33/50
    Sana19.03.2017
    Hajmi268.08 Kb.
    #274
    1   ...   29   30   31   32   33   34   35   36   ...   50
    The first 4 are customer based,

    while the rest are for how to deal with marketing mix.

    Using the Internet to support different organizational growth strategies: Ansoff Matrix

    Stages in target marketing strategy development:


    Market Targeting Strategies:

    1. Niche/Concentration

    2. Mass/Undifferentiated

    3. Differentiated/Selective

    4. Mass Customization

    Horizontal Market & Vertical Market





    • Vertical marketing is a term used to define a company's approach towards targeting that focuses on specific industries. For example, a software vendor might say "We concentrate on the following vertical markets: wood component manufacturers and thermoformed plastic manufacturers"








    Download 268.08 Kb.
    1   ...   29   30   31   32   33   34   35   36   ...   50




    Download 268.08 Kb.

    Bosh sahifa
    Aloqalar

        Bosh sahifa



    The first 4 are customer based

    Download 268.08 Kb.