|
Course Title: Digital Marketing Course Code: mktg 733 Credits: 3
|
| bet | 1/4 | | Sana | 03.09.2022 | | Hajmi | 60.95 Kb. | | #25549 |
Bog'liq Course Title Digital Marketing Course Code mktg 733 Credits 3 hgtgtgf
Course Title: Digital Marketing
Course Code: MKTG 733
Credits:3
L
|
T
|
P/S
|
SW
|
No. of PSDA
|
TOTAL CREDIT UNITS
|
2
|
0
|
0
|
2
|
2
|
3
|
Course Objectives: The course The aim of the Digital Marketing Course is to provide students with the knowledge about business advantages of the digital marketing and its importance for marketing success; to develop a digital marketing plan; to make SWOT analysis; to define a target group; to get introduced to various digital channels, their advantages and ways of integration; how to integrate different digital media and create marketing content; how to optimize a Web site and SEO optimization; how to create Google AdWords campaigns; social media planning; to get basic knowledge of Google Analytics for measuring effects of digital marketing and getting insight of future trends that will affect the future development of the digital marketing. The application of the gained knowledge, skills and competences will help future managers in forming digital marketing plan in order to manage a digital marketing performance efficiently.
Course Learning Outcomes:
The course will:
• Enable students to develop an understanding of the digital market characteristics and the nature of competition in such markets.
• Inculcate in students the requisite skills for implementing effective digital marketing campaigns
• Facilitate the development of required insights and knowledge base pertaining to significant marketing strategies.
• Equip the students to apply concepts, theories, models, and tools of digital marketing
• Empower the students with an understanding of global strategies, business models and monetization models pertaining to digital marketing.
• Enable students to critically assess current and future metrics, research technologies, and research data output related to the field
|
| |
