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    International Journal of Internet Marketing and Advertising (ijima)




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    Contents


    The journal publishes original and review papers, technical reports, case studies, conference reports, management reports, book reviews, notes, and commentaries. Contribution may be by submission or invitation, and suggestions for special issues and publications are welcome.

    Subject Coverage


    The coverage of IJIMA includes, but is not limited to:

    • Advertising on the Net

    • Agency relationship management

    • B2B marketplace

    • Channel management

    • Collaborative marketing

    • Consumer behaviour

    • Creativity in Web marketing and advertising

    • Customer relationship management

    • Direct marketing

    • Effectiveness in marketing and advertising

    • E-service management

    • Ethics in marketing and advertising

    • Globalisation issues

    • Human resources management

    • Innovation and product development

    • Internet branding

    • Internet security and privacy issues

    • Knowledge management

    • Market intelligence analysis

    • Marketing research

    • Marketing strategies

    • Migration from marketplace to marketspace

    • Online community management

    • Pricing strategies

    • Product evaluation

    • Promotion

    • Public relation

    • Sales management

    • Service marketing on the Net

    • Service quality

    • Service/product quality management

    • Trust on the Net

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    International Journal of Internet Marketing and Advertising (ijima)

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