I am a self-motivated, results-driven, Google AdWords & Analytics certified professional with an aptitude for technology. My ten years’ in online marketing have focused on SEO/SEM, internet marketing, and e-commerce. I am seeking a rewarding career where I can apply my technical skills to contribute to the company's operation.
Superb at analyzing data to achieve maximum ROI. Expert at using Google Analytics to optimize campaigns and to understand what is driving conversions. Ability to reduce unnecessary spending by reviewing daily the search terms report and adding negative keywords. Resourceful problem solver with a strong drive for continuous self-improvement. Expert at optimizing mobile centric campaigns and exceeding ROAS goals. Reliable and able to meet deadlines and reach set goals. Exceptional written and oral communication skills.
Digital Marketing Consultant 2010 - 2019
As a freelance Internet Marketing Consultant, I implemented and managed a broad and diverse group of AdWords marketing campaigns. For each campaign, I developed landing pages to increase ROI. They were continually optimized by using conversion data and Google Analytics. While I have implemented, managed, and optimized all types of paid search campaigns, my specific expertise is in Google Shopping. I have developed customized bidding strategies based on analyzing product feeds with tens of thousands of products, and have seen success in dramatically increasing revenue and products sold, while simultaneously improving ROI. I have a strong record of increasing core metrics such as sales, subscriptions, acquisitions, conversions, and click through rates, all driving a higher ROI for my clients. I then work closely with my client to create marketing strategies that deliver a high ROI. I provide customized internet marketing strategy plans, Search Engine Optimization/SEO management, SEM Management/Pay Per Click Marketing (PPC), Content Writing & Management, and E-commerce, E-mail Marketing, reporting and marketing metric analysis. It gives them a better understanding of competitive intelligence.