Part IV. Structured composition of marketing and its management.
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58
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4.1. The concept of marketing and branch marketings…………………..
|
58
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4.2. Macro marketing and micromarketing…………...............................
|
60
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4.3. Marketing management …………………….....................................
|
63
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4.4. External and internal spheres of marketing, their intercommunication………………………………………………………
|
64
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Brief conclusions……………………………………………………….
|
67
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Questions for control & discussion……………………………………..
|
67
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Main literature ………………………………………………………....
|
68
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Part V. Marketing plan….……………………………………………..
|
69
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5.1. The concept of marketing plan………………………………………
|
69
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5.2. Purposeful planning approach is methodological base of marketing plan.............................................................................................................
|
72
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5.3. The consecution of making up a marketing plan and its main chapters…………………………………………………………………..
|
77
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Brief conclusions…………………………………………………………
|
83
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Questions for control & discussion…………………………………........
|
83
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Main literature ………………………………………………………......
|
84
|
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