Part VIII. Market segmentation and types of buyers….......................
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107
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8.1. The concept of segmentation and its significance …………………..
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107
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8.2. Characteristics of market segmentation…………………..………....
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108
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8.3. Types of market segmentation………………………………………
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113
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8.4. Main principles of market segmentation…………………………….
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115
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8.5. Choosing the purposed market segments and position of placing product in market………………………………………………………..
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116
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Brief conclusions…………………………………………………………
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121
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Questions for control & discussion………………………………………
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122
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Main literature …………………………………………………………...
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122
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Part IX. Product and product policy……………….……….................
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123
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9.1. Product is a tool of serving the needs………………. ……………...
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123
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9.2. Competition and the concept of product’s competitiveness…………
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125
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9.3. Product’s vital cycle and its stages……….………............................
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130
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Brief conclusions…………………………………………………………
|
137
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Questions for control & discussion………………………………………
|
138
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Main literature ……………………………………………………….....
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138
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