Part X. Price and price policy………………………………………….
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139
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10.1. The concept of price and its core…………………………………..
|
139
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10.2. Forming a price policy and methods of counting the level of price...........................................................................................................
|
141
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10.3. Variableness of prices during the goods’ vital cycle ……………..
|
145
|
Brief conclusions……………………………...........................................
|
147
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Questions for control & discussion……………………………………
|
147
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Main literature …………………………………………………………...
|
148
|
Part XI. Sale policy……………………………………………………..
|
149
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11.1. Characteristics of goods delivery system and their structure………
|
149
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11.2. Retail sale, wholesale, choosing the middleman and the factors forming the selling system………............................................................
|
155
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11.3. New types and methods of selling…………………………………
|
162
|
Brief conclusions…………………………………………………………
|
156
|
Questions for control & discussion………………………………………
|
156
|
Main literature ……………………………………………………..........
|
166
|
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