Part VI. Strategic and tactic planning, marketing monitoring...........
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85
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6.1. Purpose and goals of strategic planning in marketing………………
|
85
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6.2. The role of tactic planning………………….....................................
|
89
|
6.3. Marketing monitoring and its types……............................................
|
90
|
Brief conclusions…………………………………………………………
|
94
|
Questions for control & discussion………………………………….......
|
94
|
Main literature …………………………………………………………...
|
95
|
Part VII. Market researching and forecasting …………...................
|
96
|
7.1. The concept of market conjuncture………………………………...
|
96
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7.2. Condition of market conjuncture, showings of future development and methods of evaluating ……………………………………………….
|
98
|
7.3. Forecasting the conjuncture………………………………...………
|
101
|
7.4. Methods of forecasting the market conjuncture…………………......
|
102
|
Brief conclusions…………………………………………………………
|
105
|
Questions for control & discussion……………………………….….......
|
105
|
Main literature …………………………………………………………
|
106
|
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