Introduction…………………………………………………………...
|
6
|
Part I. Marketing and the main stages of its development….............
|
8
|
1.1 The concept of marketing and its essence…………………………..
|
8
|
1.2. The main stages of marketing development...……………………...
|
13
|
1.3. The conception of marketing theory and its evolution...…...............
|
17
|
1.4. Composition of marketing elements and the concept of marketing-mix……………………………………………………………………
|
24
|
Brief conclusions………………………………………………….......
|
26
|
Questions for control & discussion………………………………………
|
27
|
Main literature……………………………………………………………
|
27
|
Part II. Marketing principles, goals, functions and types…………...
|
28
|
2.1. The main principles of marketing …………………………………
|
28
|
2.2. Marketing functions and significance of its activity………………
|
29
|
2.3. Marketing goals…...………………………………….……………
|
31
|
2.4. Condition of demand and marketing types according to its development…….......................................................................................
|
35
|
Brief conclusions………………………………………………………
|
39
|
Questions for control & discussion……………………………………
|
39
|
Main literature …………………………………………………………
|
40
|
Part III. Providing marketing activities with information…………
|
41
|
3.1. Information is the base of marketing. Information system…...……
|
41
|
3.2. Types of information and their classification………………………
|
45
|
3.3. Methods of collecting information…………………………………
|
50
|
3.4. Analyzing and remaking of gathered information…………………
|
55
|
Brief conclusions………………………………………………………
|
56
|
Questions for control & discussion……………………………………
|
57
|
Main literature …………………………………………………………
|
57
|
|
