Part XII. Communication policy………………………………………
|
167
|
12.1. The concept of forming demand and sale stimulation……………..
|
167
|
12.2. Methods of influencing to the buyers and sellers………..................
|
174
|
12.3. The concept, core and purposes of communication policy………...
|
177
|
12.4. The complex of marketing communication and the role of advertising in it…………………………………………………………..
|
181
|
Brief conclusions…………………………………………………………
|
185
|
Questions for control & discussion………………………………………
|
186
|
Main literature ……………………………………………………...........
|
186
|
Methodical direction for using pedagogical technologies on the theme “ Sale policy”……………………………………………………
|
187
|
Glossary………………………………………………………………...
|
200
|
Bibliography…………………………………………………………....
|
232
|
Contents………………………………………………………………….
|
243
|