• 4.4.2Intranet team sponsorship
  • 4.4.3Intranet team skills
  • 4.4.4Upper-level management involvement
  • 4.4.5Promote the intranet
  • 5.Appendix
  • Governance and Management Best Practices




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    4.4Governance and Management Best Practices


    DHS has projects in place or planned to address web governance, standards and management. Therefore this section of the document presents general intranet governance and management best practices.

    4.4.1Ensure adequate resourcing


    It is crucial to the ongoing success of an intranet, that intranet teams are treated and funded at the level of other vital business tools and projects. A successful intranet needs the appropriate staff and resources so they can research, develop and produce.

    In his “Managing the Intranet and Teams” report, Jakob Nielsen’s research has calculated that the average size for a core intranet team is five people. As a percentage of an organisation’s total employees, the average proportion of people with responsibilities for the intranet is 0.27% (for an organisation the size of DHS - approximately 12,500 staff - this equates to 33 staff). Some of these team members had other job responsibilities as well; team members often worked only part-time on their intranet. Nielsen asserts that “this is a small number given that intranets are a majority productivity and communication tool for organisations”.


    4.4.2Intranet team sponsorship


    The group the intranet reports to can make a statement and help reflect the intranet’s role in an organisation. For example, when a team resides within Knowledge Management and Human Resources, the emphasis is on the intranet as a tool for managing information. When the intranet team is grouped with other web teams, it emphasises the intranet as a medium of information delivery.

    4.4.3Intranet team skills


    Including people with development, IT, usability, design, writing, editing and management skills within the intranet team will help to ensure the intranet can grow and respond to the needs of an organisation while retaining quality. Within intranet teams, individuals often fulfil several roles. For instance, one designer might take on the user interface as well as the design, while other individuals might be responsible for both content management and site development.

    4.4.4Upper-level management involvement


    Nielsen has found49 that on many occasions, intranet designers said that people above them in the organisation, such as vice presidents, told them to add certain elements to the intranet. Sometimes, this meant dedicating a large part of the homepage to a particular activity, or giving more space and weight to certain group’s intranet section. Often, these changes didn’t fit well with the rest of the design and metaphors, but the designers were nonetheless compelled to make the changes.

    Upper-level managers probably have good goals in mind, but they are usually not designers and are rarely involved in the overall design process. Management should communicate the intranet’s goals and key themes, and then give designers the flexibility they need to derive a simple interface that communicates them.


    4.4.5Promote the intranet


    Like any product, it is important to sufficiently promote an intranet to help ensure its success. Promoting the intranet can help employees learn more about the site and use it more effectively. It’s essential to let employees know when improvements have been made, or new features added, or when the team is working on a redesign.

    Nielsen suggestions for promoting an intranet include:



    • Have the intranet included in new staff orientation. Often new employees have no formal introduction to the intranet. Of course, a good intranet should not require training in order to use it. The goals of introducing new employees to the intranet is to tell them what’s on the intranet, so they’re encouraged to explore it. The aim is not to teach them how to use specific tools, but instead to give them a quick introduction to key areas of the intranet. Keep the introduction brief; new employees are always overwhelmed with paperwork and learning about their new environment.

    • Conduct a “treasure hunt” on the intranet. To help employees’ exploration of the intranet, some organisations conduct an intranet “treasure hunt”. This involves asking users to look for pieces of information, such as tools, policy information, or the company’s mission or values. This introduces the content to users and also makes them explore news areas of the intranet and might help them understand the site structure and content more clearly. Sometime this is run as a type of competition with a prize or some other recognition awarded to a winner.

    • Communicate large, impending intranet changes. Even very good intranet changes can be confusing and frustrating to users when they have already learned how to use a different design. People tend to be resistant to change, particularly if they’ve created workarounds to help them work with the previous site. Warn staff when major changes are coming. Sites can offer previews of the changes before they are live. Once the changes are implemented, allow the intranet team time to commit to answering feedback and queries for a period after the implementation.

    5.Appendix

    5.1Research conducted


    Below is a list of online and offline resources consulted in the creation of this document.

    • Understanding and Studying Users (Test Data, User Behavior, and Methodology), volume 1
      Intranet Usability Guidelines
      Jakob Nielsen, published 2007

    • Address, Access, Homepage, Personalization, and Promotion, volume 2
      Intranet Usability Guidelines
      Jakob Nielsen, published 2007

    • Forms, Procedures, and Policies, volume 3
      Intranet Usability Guidelines
      Jakob Nielsen, published 2007

    • Communications (Including News and Newsletters), volume 4
      Intranet Usability Guidelines
      Jakob Nielsen, published 2007

    • Corporate Information, Teams, Departments, and People, volume 5
      Intranet Usability Guidelines
      Jakob Nielsen, published 2007

    • Searching the Intranet and the Employee Directory, volume 6
      Intranet Usability Guidelines
      Jakob Nielsen, published 2007

    • Navigation, Layout, and Text, volume 7
      Intranet Usability Guidelines
      Jakob Nielsen, published 2007

    • Content Management and International Intranets, volume 8
      Intranet Usability Guidelines
      Jakob Nielsen, published 2007

    • Managing the Intranet and Teams, volume 9
      Intranet Usability Guidelines
      Jakob Nielsen, published 2007

    • Killer Apps (features that drive people to the intranet), volume 10
      Intranet Usability Guidelines
      Jakob Nielsen, published 2007

    • Intranets: what staff really want
      Gerry McGovern Consulting, published July 2007

    • The Good to Great Matrix: Key factors for Intranet Success
      Toby Ward, published March 2008

    • The Difference Between Intranet and Internet Design
      Jakob Nieslon, published September 1997
      http://www.useit.com/alertbox/9709b.html

    • Worlds apart: intranets and websites
      James Robertson, published March 2003
      http://www.steptwo.com.au/papers/kmc_intranetvsweb

    • Better Practice Checklist - 14. Designing and Managing an Intranet
      Australian Government Management Office, published May 2004
      http://www.finance.gov.au/e-government/better-practice-and-collaboration/better-practice-checklists/intranet.html

    • Intranet vs Internet Search
      Toby Ward, published September 2005
      http://intranetblog.blogware.com/blog/_archives/2005/9/8/1207102.html

    • Intranet personalization: does it work?
      Gerry McGovern, published September 2007
      http://www.gerrymcgovern.com/nt/2007/nt-2007-09-10-intranet-personalization.htm

    • Intranet Video
      Sam Marshall, published October 2007
      http://www.intranetlife.com/intranet_benchmarking_for/2007/10/intranet-video.html

    • Employee Directory Search: Resolving Conflicting Usability Guidelines
      Jakob Nielsen, published February 2003
      http://www.useit.com/alertbox/20030224.html

    • Why intranet search fails
      Gerry McGovern, published December 2006
      http://www.gerrymcgovern.com/nt/2006/nt-2006-12-04-intranet-search.htm

    • Intranet Innovations 2008 – Intranet Innovation Awards
      Step Two Designs


    • Key Issues for Enterprise Portals
      David Gootzit, published 2008
      Gartner

    • Key Issues for Portals, Content Management and Collaboration Best Practices Projects
      Kenneth Chin, David Gootzit, Jeffrey Mann, published 2008
      Gartner



    1 http://www.useit.com/alertbox/9709b.html

    2 http://www.steptwo.com.au/papers/kmc_intranetvsweb

    3 Understanding and Studying Users (Test Data, User Behavior, and Methodology), volume 1, page 17

    4 Jakob Nielsen PhD is co-founder of the Nielsen Norman Group and a world renowned usability expert. His biography may be found here http://www.useit.com/jakob/

    5 Louis Rosenfeld is an independent and internationally recognised information architect. His biography may be found here http://louisrosenfeld.com/biography/

    6 http://www.finance.gov.au/e-government/better-practice-and-collaboration/better-practice-checklists/intranet.html

    7 http://www.useit.com/alertbox/9709b.html

    8 http://intranetblog.blogware.com/blog/_archives/2005/9/8/1207102.html

    9 Address, Access, Homepage, Personalization, and Promotion, volume 2, page 65

    10 http://www.gerrymcgovern.com/nt/2007/nt-2007-09-10-intranet-personalization.htm

    11 Address, Access, Homepage, Personalization, and Promotion, volume 2, page 65

    12 Address, Access, Homepage, Personalization, and Promotion, volume 2, page 76

    13 Address, Access, Homepage, Personalization, and Promotion, volume 2, page 85

    14 Address, Access, Homepage, Personalization, and Promotion, volume 2, page 65

    15 Address, Access, Homepage, Personalization, and Promotion, volume 2, page 77

    16 Forms, Procedures, and Policies, volume 3, page 16

    17 Forms, Procedures, and Policies, volume 3, page 50

    18 Communications (Including News and Newsletters), volume 4, page 47

    19 Communications (Including News and Newsletters), volume 4, page 47

    20 http://www.intranetlife.com/intranet_benchmarking_for/2007/10/intranet-video.html

    21 Communications (Including News and Newsletters), volume 4, page 48

    22 Communications (Including News and Newsletters), volume 4, page 53

    23 Communications (Including News and Newsletters), volume 4, page 56

    24 Forms, Procedures, and Policies, volume 3, page 98

    25 Forms, Procedures, and Policies, volume 3, page 110

    26 Forms, Procedures, and Policies, volume 3, page 120

    27 Communications (Including News and Newsletters), volume 4, page 13

    28 Communications (Including News and Newsletters), volume 4, page 37

    29 Communications (Including News and Newsletters), volume 4, page 28

    30 Communications (Including News and Newsletters), volume 4, page 13

    31 Communications (Including News and Newsletters), volume 4, page 28

    32 Communications (Including News and Newsletters), volume 4, page 36

    33 Corporate Information, Teams, Departments, and People, volume 5, page 11

    34 Corporate Information, Teams, Departments, and People, volume 5, page 11

    35 Corporate Information, Teams, Departments, and People, volume 5, page 51

    36 Corporate Information, Teams, Departments, and People, volume 5, page 55

    37 Corporate Information, Teams, Departments, and People, volume 5, page 64

    38 http://www.useit.com/alertbox/20030224.html

    39 Corporate Information, Teams, Departments, and People, volume 5, page 66

    40 Corporate Information, Teams, Departments, and People, volume 5, page 67

    41 Corporate Information, Teams, Departments, and People, volume 5, page 75

    42 Corporate Information, Teams, Departments, and People, volume 5, page 82

    43 http://www.gerrymcgovern.com/nt/2006/nt-2006-12-04-intranet-search.htm

    44 Corporate Information, Teams, Departments, and People, volume 5, page 19

    45 Corporate Information, Teams, Departments, and People, volume 5, page 29

    46 Killer Apps (features that drive people to the intranet), volume 10, page 19

    47 Intranet Innovations 2008, Step Two Designs, page 21

    48 Intranet Innovations 2008, Step Two Designs, page 83

    49 Managing the Intranet and Teams, volume 9, page 24

    Copyright State Government of Victoria

    All rights reserved. No part of this publication may be reprinted, reproduced, stored in a retrieval system or transmitted, in any form or by any means, without the prior permission in writing from the Department of Human Services (DHS)



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