• “more probable behaviors will reinforce less probable behaviors”
  • We imitate the habits of three groups
  • Of the ten people in the class, four became astronauts
  • “We see Thursday night as a viewership opportunity”




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    “We see Thursday night as a viewership opportunity”
    : Jeanine Poggi, “Shonda Rhimes Looks
    Beyond ABC’s Nighttime Soaps,” AdAge, May 16, 2016, 
    http://adage.com/article/special-
    report-tv-upfront/shonda-rhimes-abc-soaps/303996
    .
    “more probable behaviors will reinforce less probable behaviors”
    : Jon E. Roeckelein, Dictionary
    of Theories, Laws, and Concepts in Psychology (Westport, CT: Greenwood Press, 1998), 384.
    CHAPTER 9
    “A genius is not born, but is educated and trained”
    : Harold Lundstrom, “Father of 3 Prodigies
    Says Chess Genius Can Be Taught,” Deseret News, December 25, 1992,


    https://www.deseretnews.com/article/266378/FATHER-OF-3-PRODIGIES-SAYS-CHESS-
    GENIUS-CAN-BE-TAUGHT.html?pg=all
    .
    We imitate the habits of three groups
    : Peter J. Richerson and Robert Boyd, Not by Genes Alone:
    How Culture Transformed Human Evolution (Chicago: University of Chicago Press, 2006).
    “a person’s chances of becoming obese increased by 57 percent”
    : Nicholas A. Christakis and
    James H. Fowler, “The Spread of Obesity in a Large Social Network over 32 Years,” New
    England Journal of Medicine 357, no. 4 (2007), doi:10.1056/nejmsa066082. J. A. Stockman,
    “The Spread of Obesity in a Large Social Network over 32 Years,” Yearbook of Pediatrics
    2009 (2009), doi:10.1016/s0084–3954(08)79134–6.
    if one person in a relationship lost weight
    : Amy A. Gorin et al., “Randomized Controlled Trial
    Examining the Ripple Effect of a Nationally Available Weight Management Program on
    Untreated Spouses,” Obesity 26, no. 3 (2018), doi:10.1002/oby.22098.
    Of the ten people in the class, four became astronauts
    : Mike Massimino, “Finding the Difference
    Between ‘Improbable’ and ‘Impossible,’” interview by James Altucher, The James Altucher
    Show, January 2017, 
    https://jamesaltucher.com/2017/01/mike-massimino-i-am-not-good-
    enough
    .

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    “We see Thursday night as a viewership opportunity”

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