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on today’s global market, companies from different
countries with various production meet and compete.
The question remains why some companies are able
to improve and innovate, and find better sources of
a competitive advantage. Maintaining or getting the
competitive advantage is dependent on a number of
elements. Among them, we find the following:
– Level of the company management
– Quality of managers
– character of the demand
– Quality and ability of information and communica-
tion technologies usage
– globalisation, intelectualisation
The basic condition of the successful realisation of
business strategy is a clear idea for what result we
will use information and communication technologies
and also information systems. information systems
used in firms nowadays are relatively complicated,
they are created by a big functional spectrum, they do
not often have user hand-books, the management of
informatics departments is not on a sufficient level.
The quality of the whole life cycle of the information
system will be strongly influenced by the way of the
informatics department management and then by
the work with the data and information and their
other usage.
global economy is about business with goods,
services, labour, funds and information. globalization
is ruled by new technologies, which enable many
new businesses. global businesses have the need
to be interconnected with their customers, suppli-
ers, employees and partners all around the world
(Sodomka 2006).
The undergoing changes are characterised by great
superlatives like “tectonic moves, revolutionary chang-
es, and the whole new paradigm”. it is said that the
digital economy is the economy of a new age. in the
“classical” economy the whole information flow was
realised by physical means: cash money, checks, bills,
personal meetings of business partners. in the “new”
economy, the basic design of information is a digital
shape – this kind of information is reduced to mere
bits saved in a computer and transferred through the
network in the speed of light. Thanks to the men-
tioned binary coding and computers, the information
is changed to an organized sum of zeroes and ones.
Suddenly the whole new world full of new possibilities
sprung up (Prahalad, ramasvamy 2005).
The “new” economy is slowly but inevitably becom-
ing a “qualified” economy – the economy of knowledge
because more and more human advanced discoveries
and developments are applied to all kinds of goods
and procedures of manufacturing.
