4.2.1First glance
When opening a new website, I asses it by 5 major characteristics – appearance, content, functionality, website usability and, the least obvious, optimization. The appearance of the website is the first thing giving a major impression over its topic, main target and general message it spreads.
In my personal opinion, it should be neat, clean and comprehensible. Content of the website is the mean of transferring information to the mass, its core value and reason of visiting, therefore, it should be kept short and simple, giving all the necessary meaning in lesser amount of words. Functionality allows the visitor to navigate in a search of needed content, so it should also be simple and clear, easily comprehensible for the first-time visitor. Usability shows the friendliness of the website to its visitors, meaning short scrolling, fast-loading pages and browser compatibility. And the least obvious part, optimization stands for perception of the website by search engines.
A remark should be made here, that in the run for the search engine rankings, owners of the websites may neglect the stated above characteristics and modify the website to acquire high rank, but lower the possibility of first positive impression from the website. By saying so I mean adding hidden text, overloading content with keywords or adding unnecessary big amount of external and internal links.
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