4.2.3Statistics
When creating a website, one can request a creation of the custom content management system or chose the most suitable for the purposes of the website available online systems, like WordPress, Drupal or Joomla. Popular and user-friendly systems usually provide the owner of the website with statistics that helps to evaluate performance.
In the case an owner wants to use the external system for analysis, he or she can turn to online services such as Google Analytics. Google Analytics is a service provided by Google Inc. to help website owners to measuring sales and conversions, to track how visitors see and use the website, or to see where did they come from and what they are searching for. Due to the powerful reporting system, Google Analytics gives a webmaster the ability to view information in the default mode or customized reports to get only the information the webmaster needs.
The reporting system gives an insight of which parts of the website are performing well and achieving the set goals, for providing the best experience for the visitors. The new feature that was introduced recently allows tracking success of social media promotion as well, through monitoring the behavior of the visitors with social networks sharing buttons. So, as it is clearly seen, Google Analytics can provide some valuable insights to the performance of the website and revealing its potential.
Conclusion
First step to the online promotion is building a successful website which is easy to use, which meets visitors’ expectations and communicates visually. To do that nine basic steps should be taken: planning, conducting groundwork, launching the project, developing databases, designing and programming, creating content, testing prototype, launching the website and monitoring success. Every visitor is assessing the website according to his or her expectations and the overall satisfaction is determined by five basic elements: appearance, content, functionality, usability and optimization. Users of the website are not the only one assessing its performance, there are also rankings provided by search engines based on the previously determined trustworthy of the website. To statistically analyze performance of the website one can use already built it the content management system statistics or refer to the outer services like Google Analytics.
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