M aster IELTS Essays
IELTS Academic & General Training Writing Task Two
1.
A dvertising
Positives of A dvertising
Advertising is a key
part of modern business
Companies need to tell customers about their products
Advertisements inform us about the choices we have
Advertising is a creative industry that employs many people
Without advertising we would have less choice
Without advertising there would
be higher unemployment
Advertising is a form of modern art
People enjoy adverts
N egatives of A dvertising
Advertising manipulates
people
It aims to persuade people that buying a product will make them happier
Advertisers focus on selling a brand image
They use glamorous, successful people
We now live in a consumer culture
We are persuaded to follow the
latest trend
We are encouraged to associate certain brands with a higher status
Advertisers often aim their marketing at children
Children can easily be influenced by advertisements.
Children put pressure on parents to buy them things
O pinions about A dvertising
Advertising should be regulated
Advertising aimed at children should be controlled or even banned
Unhealthy foods should not be marketed in a way that attracts children
Products that can be risk to healthy should
display warnings
In some countries it is illegal to advertise cigarettes on television
Warnings must be displayed on cigarette packets
However, advertising is necessary in free market economies
It creates demand for products
Governments should only censor false information
or products that are harmful
