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| bet | 25/58 | | Sana | 14.01.2024 | | Hajmi | 19,09 Mb. | | #137101 |
Bog'liq marketing javobYangi mahsulot
Mavjud bozorlar
Yangi bozorlar
Bozorga kirish
Mahsulotni rivojlantirish
Bozorni rivojlantirish
Diversifikatsiya
Mahsulot yoki bozorni kengaytirish tarmog’i
Marketingni rejalashtirish: mijozlar bilan munosabatlarni o'rnatish uchun hamkorlik qilish - Tashkilotlar faqatgina CRM ni yaxshi rivojlantirish bilan vhegaralanib qolmay PRM ga ham e’tibor qaratishlari lozim.
- CRM- customer relationship management
- PRM- partner relationship management
- PRM- partner relationship management:
1. Tashkilotning boshqa bo’limlari bilan hamkorlik qilish (qadr-qimmat zanjiri- value chain) 2. Marketing tizimidagi boshqalar bilan hamkorlik qilish (qadr-qimmat yetkazib berish tarmog’i- value delivery network)
CRM
Customer
Relationship
Management
PRM
Partner
Relationship
Management
Marketing strategiyasi va Marketing aralashmasi (Marketing mix) - Marketing strategiyasi asosan 4 qismdan iborat bo’ladi:
- Bozorni segmentlarga ajratish (Segmentation)
- Bozorni maqsad qilib olish (Targeting)
- Maxsulotni farqli qilib olish (Differentiation)
- O’rnashib olish (Positioning)
Segmentation
Targeting
Differentiation
Positioning
Marketing aralashmasi (Mix) - Marketing aralashmasi (mix) avvallari 3P dan tashkil topgan bo’lib, keyinchalik unga to’rtinchi P ham qo’shildi, hamda 4Ps deb ham ataladigan bo’ldi.
- Product- mahsulot
- Price- narx
- Place- joy
- Promotion- targ’ibot
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