Marketing strategiyasi va Marketing aralashmasi (Marketing mix)

Marketing strategiyasi va Marketing aralashmasi (Marketing mix)

• Marketing strategiyasi asosan 4 qismdan iborat bo’ladi:
• Bozorni segmentlarga ajratish (Segmentation)
• Bozorni maqsad qilib olish (Targeting)
• Maxsulotni farqli qilib olish (Differentiation)
• O’rnashib olish (Positioning)

Marketing aralashmasi (Mix)

• Marketing aralashmasi (mix) avvallari 3P dan tashkil topgan bo’lib, keyinchalik unga to’rtinchi P ham qo’shildi, hamda 4Ps deb ham ataladigan bo’ldi.
• Product- mahsulot
• Price- narx
• Place- joy
• Promotion- targ’ibot

Marketingni boshqarish

• Marketingni boshqarish asosan 4 bosqichdan iborat bo’ladi:

1. Analysis- tahlil qilish

2. Planning- rejalashtirish

3. Implementation- amalga oshirish

4. Control- nazorat qilish

SWOT

E’tiboringiz uchun raxmat!

Agar Sizda qandaydir savollar, takliflar va mulohazalar bo’lsa, tortinmay murojaat qilishingiz mumkin.

Yodingizda tuting, so’rab, so’rab o’rgangan olim bo’ladi, o’rganmagan o’ziga zolim bo’ladi.

Kompaniya va marketing strategiyasi

Tutor: Abbosxon Yusupov

Kokand University 2023

Kompaniya va marketing strategiyasi

• Bu mavzuda biz quyidagilarni o’rganamiz:
• Kompaniya miqyosida strategik rejalashtirish: marketingning rolini aniqlash
• Biznes portfolioni shakllantirish (BCG)
• Marketingni rejalashtirish: mijozlar bilan munosabatlarni o'rnatish uchun hamkorlik qilish
• Marketing strategiyasi va Marketing aralashmasi (Marketing mix)


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