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Analysis of Uzbek textile brand formationBog'liq Academic Paper Kakhramonov Sherzod PDF4.3 Analysis of Uzbek textile brand formation.
According to respondent Azizjon Boboazizov's viewpoint and comparative study,
they believe LC Waikiki to be one of the leaders, and as a result, their firms have
gotten multiple approaches from this brand. This is due to their highly sophisticated
and tightly controlled system. He is currently focusing his efforts on upgrading the
system of the "Indenim" limited liability corporation, which he leads. As an example,
he mentioned that most Uzbek brands he knows do not prioritize analysis, however
his firm has a "Planning and Allocation" section, which is uncommon. It was
mentioned that such a department is not very developed in Uzbekistan, and in most
cases most entrepreneurs still do not understand why it is necessary and important.
CEO Azizjon Boboazizov praised another brand, ZARA, and emphasized its priority
in the field of replenishment as an example of his life analysis.
One of the interesting points is that content similar to the opinion of Azizjon
Boboazizov was repeated in several of our respondents. Davron Shamsiyev
expressed a similar opinion, and I found out that the system of LC Waikiki is strongly
formed, and that this brand also prioritizes speed. It was emphasized by the
respondent that the priority of this speed is that new stores are multiplying very
quickly, and the process of filling them with goods is being carried out quickly,
regardless of how fast it is done. As for ZARA, similar ideas were revealed, which is
replenishment, i.e., the process of replenishing with the same product instead of the
finished product in the store, is carried out quickly. According to information obtained
from Davron Shamsiyev, there are local Uzbek textile brands such as VIP, Button
and Samo, but it was noted that time is needed for such brands to be recognized in
the world market, and the reason for this was found to be lack of a little experience
in building a business as a brand. Several other opinions about the formation of
Uzbek textile brand emerged from the respondents, which were related to the
shortcomings in this field. As an example, the lack of qualified employees, the lack
of enterprises and productions that can meet modern and world standards, and the
lack of production technologies were considered. We found out the idea from Malika
Toshpulatova, who has four years of experience and holds a Ph.D. Apart from that,
according to Sardora Toshtemirova, a Buying employee with high experience in the
Analysis and Findings
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field of textiles, for brand formation in Uzbekistan, it is enough to reach the level of
perfection, but it will take some time.
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