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Judith A. Tyner. Principles of map design. New York. „The Guilford Press”, 2010

why Use cartograms?
Cartograms of any type have a strong visual impact. Because they represent an 
unusual view of the world or an area, they attract reader attention. This is an impor-
tant reason for choosing a cartogram instead of a conventional map. Often we are 
concerned with magnitudes and want to make a stronger impression of relative val-
ues than could be made with a conventional choroplethic or isarithmic map. On a 
conventional population density choropleth map by state, some small states with 
high population density are barely noticeable, even when shaded black or red, but 
on a population value-by-area cartogram of the United States, some large geographic 
areas in the western states appear very small because of the low population densities 
and New Jersey becomes very large (Figure 10.3). Conventional maps must show 
sizes with complex symbols; therefore a graduated-circle map, for example, does not 
have the same impact as a cartogram.
Both kinds of value-by-area cartograms, contiguous and noncontiguous, share 
some characteristics or features that make them useful cartographic devices. They 
have a strong visual impact; they permit the representation of distributions that might 
be obscured by variation in enumeration sizes if mapped by conventional means; and 
because there is little unnecessary detail, they may offer clearer representations of 
some distributions.
There is no generalization of data on cartograms. There is no loss of detail 
through generalization into categories as there is with choroplethic maps. Although 
some readers and even cartographers are disturbed by the apparent lack of accu-
racy, cartograms are a legitimate and useful means of displaying geographic data. Of 
course, because of their strong visual impact, cartograms are useful when the intent 
of the map is to persuade.
fIgURe 10.9. 
Variation on an isochronic (equal time) map. The lines represent driving time 
and the locations are in their correct geographic positions.

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