West Science Business and Management Vol. 1, No. 03, Juni 2023, pp. 176~183 Journal homepage




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Application of Business Technology in Management A
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Discussion 
The findings of this case study 
highlight 
the 
significant 
impact 
of 
technological 
innovation 
on 
business 
operations in a conventional bank in 
Sukabumi. The successful implementation of 
advanced online banking platforms, mobile 
applications, and ATMs has resulted in 
improved 
customer 
service, 
efficient 
transaction 
processing, 
and 
enhanced 
organizational performance. These findings 
are in line with existing literature on the 
benefits of technological innovation in the 
banking sector [26]–[29]. 
Technological 
innovations 
have 
enabled banks to provide greater convenience 
and accessibility to customers, which is an 
important factor in customer satisfaction. By 
offering self-service options and reducing 
reliance on physical branches, banks have met 
the changing preferences and expectations of 
customers. 
Faster 
and 
more 
efficient 
transaction processing not only enhances 
customer experience but also improves 
operational efficiency. Automation of manual 
processes and incorporation of advanced 
features in ATMs have contributed to cost 
savings and resource optimization. 
Based on these findings, it is 
recommended that banks continue to invest in 
technological advancements to maintain a 
competitive edge. Regular updates and 
upgrades to online banking platforms, mobile 
applications, and ATMs will ensure that 
customers have access to the latest features 
and functionalities. Customer education and 
engagement 
programs 
can 
also 
be 
implemented to maximize the benefits of 
technological innovation. In addition, banks 
should also prioritize data security measures 
to ensure customer trust and confidence in 
using digital banking services. 
It is important to acknowledge the 
limitations of this study. This case study 
focuses on one conventional bank in 
Sukabumi, limiting the generalizability of the 
findings to other banks or banking sectors. 
The study relied on self-reported data 
through surveys and interviews, which may 
introduce bias. Future research could expand 
the scope to include multiple banks and use 
comparative analysis to gain a broader 
understanding of the impact of technological 
innovation in different banking contexts.



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West Science Business and Management Vol. 1, No. 03, Juni 2023, pp. 176~183 Journal homepage

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