• West Science Business and Management
  • Impact on Organizational Performance
  • West Science Business and Management Vol. 1, No. 03, Juni 2023, pp. 176~183 Journal homepage




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    Application of Business Technology in Management A
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    Impact on Customer Service 
    The implementation of technological 
    innovations has had a positive impact on 
    customer service at banks. Customers report 
    high 
    levels 
    of 
    satisfaction 
    with 
    the 
    convenience and accessibility provided by 
    online banking platforms and mobile 
    applications. They appreciate the ability to 
    conduct transactions and access their account 
    information without the need to visit a 
    physical branch. State-of-the-art ATMs have 
    also improved customer service by reducing 
    waiting times and enabling self-service 
    options. Overall, technological innovations 


    West Science Business and Management

    181
    Vol. 1, No. 03, Juni 2023: pp. 176-183 
    have improved the customer experience and 
    contributed to higher levels of satisfaction. 
    Impact on Transaction Processing 
    Technological 
    innovations 
    have 
    significantly improved transaction processing 
    in banks. Online banking platforms and 
    mobile 
    applications 
    have 
    simplified 
    transaction execution, making the process 
    faster and more efficient. Customers can now 
    complete fund transfers, bill payments and 
    other transactions quickly, without the need 
    for manual intervention. State-of-the-art 
    ATMs have also accelerated transaction 
    processing, thereby reducing waiting time for 
    customers. This improvement in transaction 
    processing 
    has 
    enhanced 
    operational 
    efficiency and customer satisfaction. 
    Impact 
    on 
    Organizational 
    Performance 
    The implementation of technological 
    innovation has positively impacted the Bank's 
    organizational 
    performance. 
    Customer 
    satisfaction levels have increased due to the 
    convenience and accessibility provided by 
    technology 
    solutions. 
    The 
    Bank 
    has 
    experienced higher customer retention rates 
    and increased customer loyalty. In addition, 
    improved operational efficiency has resulted 
    in cost savings for the bank. By automating 
    manual processes and reducing the need for 
    physical resources, the bank has been able to 
    optimize its operations and allocate resources 
    more effectively. This has contributed to 
    improved financial performance and overall 
    organizational success. 

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    West Science Business and Management Vol. 1, No. 03, Juni 2023, pp. 176~183 Journal homepage

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