West Science Business and Management




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Application of Business Technology in Management A
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West Science Business and Management

179
Vol. 1, No. 03, Juni 2023: pp. 176-183 
accuracy, and security of transaction 
processing, thereby improving operational 
efficiency and reducing costs [25].
3. METHODS
This research utilizes a mixed 
methods approach to gather comprehensive 
insights into the application of business 
technology in management and its impact on 
the efficiency and effectiveness of business 
operations at a conventional bank in 
Sukabumi. The mixed methods approach 
allows the integration of qualitative and 
quantitative data collection and analysis 
techniques, thereby increasing the validity 
and reliability of the findings. 
This case study focuses on a 
conventional bank located in Sukabumi, 
Indonesia. The selection of this bank was 
based on its significance in the local banking 
sector and its adoption of technological 
innovations to improve business operations. 
The bank's profile, including size, customer 
base, products, and services, will be described 
to provide context for the analysis. 
To collect comprehensive data, both 
qualitative and quantitative data collection 
methods will be used. 
Qualitative data will be collected 
through semi-structured interviews with key 
stakeholders, including bank executives, 
managers, and employees. The interviews 
will explore their experiences, perspectives, 
and insights regarding the application of 
business technology in management and its 
impact on various aspects of business 
operations. Interviews will be audio-recorded 
with participants' consent and transcribed for 
analysis. 
In addition, document analysis will 
be conducted to collect relevant internal 
documents, such as reports, memos, and 
policies, relating to the application of 
technological innovation and its impact on 
business operations. These documents will 
provide valuable insights into the bank's 
strategies, challenges, and outcomes related to 
technological innovation. 
Quantitative data will be collected 
through surveys distributed to customers and 
bank employees. The surveys will assess their 
perception of the bank's technological 
innovations, their satisfaction with the 
services, and their perception of the efficiency 
and effectiveness of business operations. The 
data collected from the surveys will be 
analyzed using statistical techniques to 
identify patterns, trends, and relationships. 
The collected data will be analyzed 
using 
appropriate 
qualitative 
and 
quantitative data analysis techniques. 
Qualitative data from interviews and 
document analysis will be analyzed using 
thematic analysis. Transcribed interviews and 
relevant documents will be coded and 
categorized into themes and sub-themes, 
allowing the identification of patterns, trends, 
and key findings related to the application of 
business 
technology 
in 
management. 
Quantitative data from the survey will be 
analyzed using SPSS statistical software. 

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