• 2. LITERATURE REVIEW 2.1 Business Technology and Management
  • West Science Business and Management




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    Application of Business Technology in Management A
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    West Science Business and Management

    178
    Vol. 1, No. 03, Juni 2023: pp. 176-183 
    that can improve customer satisfaction and 
    retention [9]. 
    Overall, technological advancements have the 
    potential to improve customer satisfaction 
    and give banks a competitive advantage. 
    However, it is important to consider 
    demographic parameters, risk of marketing 
    fraud, and use of social media channels to 
    ensure that technological advancements are 
    implemented effectively. 
    This research focuses on exploring the 
    application of business technology in 
    management and its impact on the efficiency 
    and effectiveness of business operations in a 
    conventional bank in Sukabumi, Indonesia. 
    By examining a real-world case study, this 
    research aims to shed light on the practical 
    implications of technological innovation in 
    the banking industry. The main objective of 
    this study is to analyze the use of 
    technological innovation and its impact on 
    various aspects of business operations at a 
    conventional bank in Sukabumi.
    2. LITERATURE REVIEW 
     
    2.1 
    Business 
    Technology 
    and 
    Management 
    Business technology includes tools
    systems, and strategies used by organizations 
    to improve their operations, increase 
    efficiency, 
    and 
    achieve 
    competitive 
    advantage. The integration of business 
    technology in management practices has 
    become essential in today's rapidly evolving 
    business landscape [10], [11]. This includes 
    various 
    aspects, 
    such 
    as 
    digitization, 
    automation, 
    data 
    analysis, 
    and 
    communication 
    technologies 
    [12]. 
    By 
    effectively adopting and utilizing these 
    technologies, organizations can streamline 
    processes, optimize resource allocation, and 
    make data-driven decisions, ultimately 
    leading to improved overall performance [13], 
    [14]. 

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