West Science Business and Management
180
Vol. 1, No. 03, Juni 2023: pp. 176-183
perform various transactions, access account
information, and transfer funds with ease. The
mobile banking application provides a
seamless
and secure banking experience,
allowing customers to conduct transactions
via their smart phones. State-of-the-art ATMs
are equipped with features such as cash
deposits and withdrawals,
account balance
information, and bill payments.
4.3 Impact on Customer Service
The
adoption
of
technological
innovations has had a positive impact on
customer service at banks. Through online
banking platforms and mobile applications,
customers
have
experienced
greater
convenience and accessibility. They can now
perform transactions
and access account
information at their preferred time and
location, reducing the need to physically visit
branches. Advanced self-service features on
ATMs have also contributed to improved
customer service,
as customers can perform
routine transactions quickly and efficiently.
Surveys conducted among bank customers
indicate a high level of satisfaction with the
convenience and ease of use provided by
these technological innovations.
