friend, which helps them both stay accountable. Knowing that someone is
watching can be a powerful motivator. You are less likely to procrastinate or
give up because there is an immediate cost. If you don’t
follow through,
perhaps they’ll see you as untrustworthy or lazy. Suddenly, you are not only
failing to uphold your promises to yourself, but also failing to uphold your
promises to others.
You can even automate this process. Thomas Frank, an entrepreneur in
Boulder, Colorado, wakes up at 5:55 each morning. And if he doesn’t, he
has a tweet automatically scheduled that says, “It’s 6:10 and I’m not up
because I’m lazy! Reply to this for $5 via PayPal (limit 5), assuming my
alarm didn’t malfunction.”
We are always trying to present our best selves to the world. We comb
our hair and brush our teeth and dress ourselves carefully because we know
these habits are likely to get a positive reaction. We want to get good grades
and graduate from top schools to impress potential
employers and mates
and our friends and family. We care about the opinions of those around us
because it helps if others like us. This is precisely why getting an
accountability partner or signing a habit contract can work so well.
Chapter Summary
The inversion of the 4th
Law of Behavior Change is make it
unsatisfying.
We are less likely to repeat a bad habit if it is painful or
unsatisfying.
An accountability partner can
create an immediate cost to
inaction. We care deeply about what others think of us, and we do
not want others to have a lesser opinion of us.
A habit contract can be used to add a social cost to any behavior.
It makes the costs of violating your promises public and painful.
Knowing that someone else is watching you can be a powerful
motivator.
