• I’ve bought for years is full of sugar and that it’s actually quite high in calories . Q22
  • I’m not sure it’s the easiest for people to use but at least you get the full story Q24
  • I’ve never really been concerned enough to check how




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    I’ve never really been concerned enough to check how 
    healthy a product is
    Q21
    ALICE: 
    This project has actually taught me to read the labels much more carefully. 
    I tended to 
    believe claims on packaging like ‘low in fat’. But I now realise that the ‘healthy’ yoghurt 
    I’ve bought for years is full of sugar and that it’s actually quite high in calories
    Q22
    JACK:
    Ready meals are the worst … comparing the labels on supermarket pizzas was a real eye-
    opener. Did you have any idea how many calories they contain? I was amazed.
    ALICE:
    Yes, because
    unless you read the label really carefully, you wouldn’t know that the 
    nutritional values given are for half a pizza
    Q23
    JACK:
    When most people eat the whole pizza.
    Not exactly transparent is it?
    ALICE:
    Not at all. But I expect it won’t stop you from buying pizza?
    JACK:
    Probably not, no! I thought comparing the different labelling systems used by food manufactures
    was interesting. I think the kind of labelling system used makes a big difference.
    ALICE: 
    Which one did you prefer?
    JACK: 
    I liked the traditional daily value system best – the one which tells you what proportion of 
    your required daily intake of each ingredient the product contains. 
    I’m not sure it’s the 
    easiest for people to use but at least you get the full story 
    Q24
    . I like to know all the 
    ingredients in a product – not just how much fat, salt and sugar they contain.
    ALICE:
    But it’s good supermarkets have been making an effort to provide reliable information for
    customers.
    JACK:
    Yes. There just needs to be more consistency between labelling systems used by different
    supermarkets, in terms of portion sizes, etc.
    ALICE:
    Mmm. The labels on the different brands of chicken flavour crisps were quite revealing too,
    weren’t they?
    JACK: Yeah. 

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    I’ve never really been concerned enough to check how

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