But some technical things are really important – like a fully functional app – so people

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What does matter though – is having a big publicity campaign. Q23 / Q24 JAKE: Definitely

But some technical things are really important – like a fully functional app – so people
can make payments and book bikes easily
Q23
/
Q24
. Places which haven’t invested in
that have really struggled.
JAKE:
Good point … Some people say there shouldn’t be competing companies offering separate
bike-sharing schemes, but in some really big cities, competition’s beneficial and anyway
one company might not be able to manage the whole thing.
AMY:
Right. Deciding how much to invest is a big question. Cities which have opened loads of new
bike lanes at the same time as introducing bike-sharing schemes have generally been more
successful – but there are examples of successful schemes where this hasn’t happened …
What does matter though – is having a big publicity campaign.
Q23
/
Q24
JAKE:
Definitely. If people don’t know how to use the scheme or don’t understand its benefits,
they won’t use it. People need a lot of persuasion to stop using their cars.

TEST
ALICE:
There have been so many benefits of Street Play for the kids. Parents really like the fact that the kids are
getting fresh air instead of sitting staring at a computer screen, even if they’re not doing anything particularly
energetic. And of course it’s great that kids can play with their friends outside without being supervised
by their parents – but for me the biggest advantage is that kids
develop confidence in themselves to
be outside without their parents
Q17
/
Q18
. The other really fantastic thing is that children
get to know
the adults in the street – it’s like having a big extended family

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