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frequently, an extension of your internal team will bring a fresh, outside perspective to
challenge “Weve always done it this way.” Break down silos in your organization and
involve all critical internal stakeholders to create an integrated, cohesive strategy.
Start by holding a meeting with leadership from each department. Discuss their
needs and how digital marketing can provide a solution to their challenges. Let the
marketing experts take the lead, but use everyones input as a guide.
