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Significant Role of Digital Marketing in Business Growth and Success in 2020
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· August 2020
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1 author:
Rahul Jalinder Jadhav
Bharati
Vidyapeeth Deemed University
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NOLEGEIN Journal of Management Information Systems
ISSN: 2581-6810
Vol. 3: Issue 2
www.mbajournals.in
8
NJMIS (2020) 8–13 © Consortium e-Learning Network Private Limited 2020. All Rights Reserved
Significant Role of Digital Marketing in Business
Growth and Success in 2020
Rahul J. Jadhav*
Head and Associate Professor, Department of Computer
Applications, Bharati Vidyapeeth
(Deemed to be University) Pune, Y.M. Institute of
Management Karad, Maharashtra, India
ABSTRACT
In modern days of information explosion, digital marketing has become highly influencing
factor which has revolutionized the business and its marketing strategy as well. The
digital marketing has become an essential ingredient of the business growth in India. The
role of digital marketing and of content marketing specifically is a huge help to leverage
some free advertising and helps in business growth. Digital marketing makes it simple to
target your exact customers. Focusing on your specific target customers increases both
customer satisfaction and revenue.
